Why Sonia
Built for the
Demands of Private
Family Service
Ultra-high-net-worth families, celebrities, and global executives have needs that no standard consultant is equipped to meet. You require someone who has managed complexity at scale — and who can apply that expertise with the discretion, warmth, and personal attention that only private service demands.
Sonia brings a rare combination: the strategic rigor of a Fortune 500 executive advisor, the grounded credibility of someone who has worked inside private homes, and the bilingual fluency (English & Spanish) to serve families across cultures and geographies.
- Absolute discretion and confidentiality — always
- Short-term, long-term, and transitional contracts available
- Passport-ready — available for domestic and international travel
- Celebrity, athlete, and entertainment household experience
- Experienced managing multi-location, multi-national household staff
- Bilingual English/Spanish for international families
- MBA + SPHR certified — institutional rigor at your service
The On-Site Chief of Staff
Embedded in your household, I function as your senior-most operational leader — managing staff, vendors, schedules, and priorities so your family's time and energy are spent where they matter most.
The Strategic Consultant
Engaged on a project or retainer basis, I advise on people strategy, staff transitions, compensation benchmarking, and organizational structure — delivering institutional-quality thinking on your timeline.
The Trusted Advisor
For principals who want a standing relationship with a senior advisor — available when you need clarity, discretion, and executive judgment on matters involving your most important asset: your people.
